This is TikTok – Stars und Hype in Vertikal
TikTok - the hype around the short video app has long since gone beyond dance and lip-sync videos. More than a billion people actively use TikTok every month - a number of users that other social media apps can only dream of. The content of the videos, which are as short as a second, seems endless. The influencers call themselves "content creators" and are true business people.
The documentary follows famous German content creators through their daily work. What drives them? How do they earn their money? What are the opportunities and dangers of short video services? And what does the future hold for the billion-dollar company?